Civic Engagement of German professional football
During the season 2012/2013, the survey “Verantwortung Leben” (Responsibility for Life), commissioned by the Bundesliga Foundation, explored the commitment of German professional football in terms of community affairs for the first time.
The now released follow- up study (2015-2015 season) gives an insight into the CSR developments that are performed by the Bundesliga Foundation, the Bundesliga and Bundesliga 2 clubs and selected player foundations.
The 2015-16 season survey demonstrates that professional German football has broadened its commitment to community affairs considerably. The number of sponsored projects rose from 318 in the last survey to 450. Professional football raised 28 million euros through social engagement initiatives – which is an increase of 40 per cent in comparison to the 2012-13 season. Moreover, the survey results show that 70 per cent of the clubs have assigned more staff to CSR matters than in previous seasons, which reflects the growing importance of community affairs in professional football.
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