Project details
Mental problems
Buffalos, if you’re having a bad time: talk about it, ask for help, take action and address the problem before it becomes an issue.
This campaign wants to improve the resilience of the KAA Gent fan and make sure they can talk about their mental health. The objective is to ensure that people can talk about this issue, which often remains a taboo, unfortunately. At the same time the goal is also the improve the resilience of KAA Gent’s fans.
Why?
In our society it doesn’t seem easy to take care of your mental health. In the health enquiry (2013) a third of the population (32%) older than 15 years old admits to having psychological problems (ie. feeling stressed or tense, being sad or depressed, sleeping issues due to big worries). Especially with the active part of our population (from 25 to 55 or 65 years old) our mental health is under pressure.
Cooperation
This campaign is an initiative of the Flemish Institute for Health Promotion en Disease Prevention (VIGeZ), Logo Gezond Plus and Football in the community, KAA Gent’s community foundation.