Project details
FC Red Bull Salzburg – Rookie of the Match kit auctions
Since the start of the season, the youngest player in the starting line-up has been wearing a special shirt – the Rauch Rookie of Match shirt – at every Austrian Bundesliga match. The shirt itself is the result of a special premium partner between the club and Rauch, an Austrian fruit juice manufacturer.
Normally, fans couldn’t get their hands on a replica of this shirt, but FC Red Bull Salzburg and Rauch have thought of a way for fans to get this exclusive shirt while helping others. As all players who might wear the Rauch Rookie of the Match shirt are supporters of a social project or charity in Salzburg, they would make their original Rauch Rookie of the Match shirt available for an eBay auction, so that all proceeds from the auctions would be donated to their institutions of choice at the end of the year.
An example can be seen with the first shirt auctioned in August 2017. Hannes Wolf wore the shirt in a 5-1 win against Admira, and requested all proceeds be donated to the Salzburger Kinderkrebshilfe children’s cancer charity.
As of February 2018, more than 4.500 Euros have been donated to charities in Salzburg thanks to the auctions.
