Aalborg Boldspilklub  af 1885- Connecting North Jutland

Aalborg Boldspilklub  af 1885- Connecting North Jutland

The Aalborg Boldspilklub af 1885 (AaB af 1885) initiatives focus on leveraging the power of football to create a positive social impact in the community, “We want to be the team that connects all of Northern Jutland.” Aalborg Boldspilklub strives to make a meaningful difference by creating experiences both on- and off the field through sustainable approaches.

As a club, we have two integral components: our professional arm, AaB A/S, and our parent club, AaB af 1885. These two entities are closely intertwined in every aspect of the game, from nurturing and developing players on the pitch to our collective efforts off the pitch to improve our city and region.

Aalborg Boldspilklub (AaB) is actively involved in several impactful initiatives that connect supporters with the regional community. Through ‘Hele Nordjyllands Håndsrækning,’ AaB donates 2 DKK per attendee at selected matches to organisations chosen by fans, while ‘Projekt Undgå Madspild’ repurposes leftover matchday food to support individuals in need.

Through initiatives such as ‘Hele Nordjyllands Håndsrækning’ (The North Jutland Extension) and ‘Projekt Undgå Madspild’ (Project Avoid Food Waste), we aim to create meaningful connections between our supporters and the regional community.

Find here some of AAB’s initiatives

1. The ‘Hele Nordjyllands Håndsrækning’ project donates 2 DKK per attendee at selected matches throughout the season, with the collected funds being awarded to an organisation chosen by the supporters.
2. The ‘Undgå Madspild’ project focuses on delivering leftover food from matchdays to those in need, such as individuals in shelters who may not have sufficient food.

Additionally, AaB af 1885 has established the ‘AaB Kompasset’ (The AaB Compass), which serves as our CSR department. This initiative collaborates with the local government under the slogan ‘Lad bolden vise vejen’ (Let the ball show the way). The ‘Kompasset’ primarily focuses on three key projects: ‘Team Action’ (ages 13-17), ‘AaBForløbet’ (The AaB Course) (ages 18-29), and ‘Ventilholdet’ (ages 30-55+).

1. Our youth program, ‘Team Action,’ is dedicated to children and youth from disadvantaged areas of Aalborg. The program seeks to create opportunities for the younger generation by promoting social inclusion.
2. Our second program, ‘AaB-Forløbet,’ is among our most forward-thinking initiatives. This project focuses on helping young adults reenter the workforce or education system by providing them with motivation and encouragement to face life’s challenges.
3. ‘Ventilholdet’ is a relatively new project, but it has grown significantly over the past six months. The project aims to build a community for older adults (especially men) who struggle with anxiety, depression, or other mental health issues. Participants are referred to the program by local doctors who, instead of prescribing medication, offer them the alternative of joining a supportive community. We are currently collaborating with three different practices in Aalborg and are working with Danish football club Randers FC (an EFDN member) to expand the project to their city and region.

AaB af 1885 has also made an impact internationally, participating in projects such as the SIDFOOT project, the APPLE project, and the EU TEQ Games project. These initiatives are designed to improve the lives of children and youth in our local area by promoting sport to enhance social inclusion and support mental and physical health.