Bonito Foundation

Bonito Foundation

The Bonito Foundation is a registered charity in Sweden dedicated to empowering individuals and organisations that use football as a force for positive societal change. Founded in 2024, we are committed to amplifying the voices and stories within the global “football for good” community.

Our journey began with the launch of an editorial platform that highlights inspiring stories, interviews, and initiatives from around the world. In 2025, we are set to expand our impact with an online community designed to connect grassroots football coaches with the sport for social good sector.

At Bonito, we believe every grassroots coach is a potential agent of social impact. This new platform will focus on capacity building, personal development, and fostering connections among coaches, organizations, and like-minded individuals. It will serve as a separate space from our editorial platform, dedicated to empowering grassroots coaches and integrating social impact into their roles.

These coaches are at the forefront of football’s global reach and popularity, delivering training sessions and shaping lives in rural towns and bustling cities alike. Beyond teaching skills and tactics, they inspire and influence their communities.

We aim to embed social impact into the very DNA of grassroots football coaching, recognizing the transformative role these coaches play in fostering personal growth and community development.

Vision

A world with peaceful and sustainable societies, where football plays a part in helping people to live happy and healthy lives while helping the planet to regenerate.

Mission

We should contribute to an increased and better engagement in the football sector, helping it to improve its effort to support the global field of Sport for Development and Peace (S4D).

The Bonito game model is built on four pillars:

• Unite:
  We create spaces, both online and in-person, where people in football can connect, build relationships, and learn from one another.
• Support:
  Through our platforms, we highlight and promote initiatives within the football sector, helping organizations and individuals share their stories and amplify their impact.
• Coach:
  We provide education, training, and guidance to empower coaches and leaders in the football-for-good sector to deliver their best work.
• Play:
  Football is at the heart of everything we do. We organize camps, matches, and tournaments—both independently and in collaboration with partners—to bring the joy of the game to life.