Northampton Town Community Trust Claims Another National Fan Engagement
The Northampton Town Community Trust’s Cobblers Tackle Food Waste project has been awarded the prestigious Fan Engagement Action of the Year at the 2024 BASIS Sustainable Sports Awards. This accolade recognizes the club’s impactful efforts in community engagement and sustainability, positioning them among top industry leaders in the movement.
The BASIS Sustainable Sports Awards, held at one of the world’s most iconic venues—Wimbledon Lawn Tennis Association—celebrates initiatives that are driving the sustainable sport movement forward. This year’s event brought together clubs, organizations, and change-makers dedicated to promoting sustainability within the sports sector.
The Fan Engagement Action of the Year category had Northampton Town FC Community Trust competing against renowned Premier League club Arsenal and global sustainability platform Pledgeball. The finalists included:
- Arsenal FC – Green Gooners Cup
- Pledgeball – Champions Innovate Pledge League
- Northampton Town FC Community Trust – Cobblers Tackle Food Waste
About the Project
Launched in March 2023, the Cobblers Tackle Food Waste project uses the unifying power of football to address food waste in Northamptonshire. The initiative is built around educating the local community on the environmental impact of food waste and encouraging collective action to reduce it. Northampton Town FC has collaborated with Planet League and Final Third to run tournaments and engage fans, schools, and households in sustainability activities.
The project includes educational workshops, media campaigns, and matchday activations. To date, over 1,200 households have participated, and primary schools across the region have been visited to teach pupils about reducing food waste. Remarkably, at Millway Primary School, the initiative achieved a 47% reduction in food waste across all school years during the first two tournaments.
A Proud Achievement
“Winning the 2024 Fan Engagement Action of the Year award is a proud moment for everyone at Northampton Town Football Club. It highlights the incredible efforts of our staff and fans, who have come together to make a difference for both the club and the environment. Engaging our fans and the wider community in Cobblers Tackle Food Waste has been central to the strategy of our sustainability work. We’re excited that this recognition not only acknowledges our progress but also motivates us to further our sustainability initiatives in the seasons ahead.”
Phillip Smith, CEO of Northampton Town FC Community Trust
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