#Morethanfootball Action Weeks Impact Report 2019 published
From 19 March until 9 April 2019, European clubs, Leagues and FA’s joined forces to promote the social power of European football with the #Morethanfootball Action Weeks campaign. This third edition of the #Morethanfootball campaign was organised by the European Football for Development Network (EFDN) and supported by the European Club Association (ECA) and UEFA Foundation for Children. Thanks to all the participants, the campaign was a huge success.
IMPRESSIVE NUMBERS
106 participants from 30 European countries, including Juventus FC, Chelsea FC, Everton FC, PSV Eindhoven, SL Benfica, Shakhtar Donetsk, the Royal Belgian Football Association, ECA, and UEFA Foundation for Children among others, officially took part in the campaign. A total of 1,114 items were shared online. On social media, an impressive amount of 33 million people and organisations, from football fans to fan clubs, amateur football clubs, and NGOs saw the power of football in relation to the #Morethanfootball campaign.
The 2019 #Morethanfootball Action Weeks Impact Report is now available > here <
UEFA CHAMPIONS LEAGUE & UEFA EUROPA LEAGUE
Thanks to the cooperation with the UEFA Foundation for Children, the #Morethanfootball logo was displayed on LED-boards during all first-leg quarterfinals of the UEFA Champions League and UEFA Europa League on the 9th, 11th, 16th and 18th of April, which gave a huge impulse on the campaign.
#PASSITON VIDEOS
The 2019 #Morethanfootball video challenge was #Passiton which challenged players, fans, coaches and the general audience to share their story on why they believe that football is more than football to promote the power of football to change lives. To spread their #Morethanfootball story, the messages were shared and promoted across various social media channels to reach out to the entire European football family. The initial #Passiton promotional video alone had 293,595 views in total. Thank you all who contributed and took part.
The 2019 #Morethanfootball Action Weeks was a great campaign and we would again like to thank everyone who took part. However, the impact of football is not limited to a 3-week period. Let’s continue showcasing the power of football throughout the year and create a #Morethanfootball movement.
To find out more about the #Morethanfootball Action Weeks, please click here.
