Launch of the European Week of Sport 2020 campaign
The European Commission has launched the European Week of Sport 2020 campaign. The #BeActive campaign for the European Week of Sport kicked off on June 23, Olympic Day.
EFDN is a partner of the European Commission and joined the two-day European Week of Sport Key Players Webinar, organised by the Sport Unit of the European Commission. Together with the other national coordinators and partners, we have discussed the preparation and communication of the upcoming European Week of Sport (23 – 30 September).
The webinar included presentations, workshops and brainstorming sessions. We have shared best practices and discussed how we can improve the communication strategy and spread the message all across Europe. EFDN is looking forward to the European Week of Sport and will promote physical activity and a healthy lifestyle together with its more than 90 members. Over the years, millions of people in Europe and beyond have joined in EWOS activities. We are proud to play our part in promoting mental and physical health by integrating the European Week of Sport in our #MoreThanFootball campaign.
