European Commission launches new HealthyLifestyle4All campaign

European Commission launches new HealthyLifestyle4All campaign

EUROPEAN WEEK OF SPORT – 23-30 SEPTEMBER

During the opening day of the European Week of Sport, an event that promotes more active, healthier lifestyles to millions of people, this year being organised in Bled, Slovenia, the European Commission launched the new HealthyLifeStyle4All campaign promoting a healthy lifestyle across generations and social groups.

The HealthyLifestyle4All is the European Commission’s two-year campaign that aims to link sport and active lifestyles with health, food and other policies. It showcases the European Commission’s commitment to promoting healthy lifestyles for all, across generations and social groups, noting that everyone can benefit from activities that improve health and well-being.

To promote a broad outreach, uptake and ownership of healthy lifestyles across society, the European Commission wishes to involve sport movements at national, European and international level; state authorities (ministries), cities & regions (local governments) and civil society organisations of the EU Member States, the Erasmus+ programme countries, the Eastern Partnership and Western Balkans countries.

The main features of the HealthyLifestyles4All initiative in three pillars:

Increased awareness of a healthy lifestyle across all generations;

Easier access to sport, physical activity and healthy diets, with special focus on inclusion and non-discrimination to reach disadvantaged groups;

Teaming up for a holistic approach to food, health, well-being and sport.

For six years, the European Week of Sport has helped tackle the inactivity crisis by encouraging Europeans to embrace a healthy and active lifestyle. Launched in 2015, the European Week of Sport was created in response to the worsening inactivity crisis. Despite sport and physical activity substantially contributing to the well-being of European citizens, the level of physical activity is currently stagnating and even declining in some countries.

This is why the European Week of Sport exists – to bring awareness of how important an active lifestyle is for everyone.  Regardless of who we are and what we do, even slight increases in regular, physical activity can have a profound impact on our long-term health.  The Week is designed to give people across the world a springboard into being active!

We invite all EFDN members to support the European Week of Sport! Please use #BeActive and #EuropeanWeekofSport and #HealthyLifestyle4All in your communications.