European week of Sport

The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in peoples’ everyday lives to exercise more.

The European Week of Sport takes place at EU, national, regional and local level, and is structured to include themes and activities that appeal to all audiences.

Public authorities, the sport movement, civil society organisations, the private sector, grassroots initiatives and individuals are working together to inspire people to be more active.

The Week is structured around four Focus Themes: Education environment, Workplace, Outdoors, Sport Clubs and Fitness Centres. These are the main settings where people can improve their habits and #BeActive!

At the heart of the Week is the Flagship Event, the theme of which will change every year. It brings together decision-makers, stakeholders and experts from across Europe to share best practices and come up with innovative ways to inspire Europeans to get moving through interactive workshops, a high-profile conference and other activities.

A #BeActive society is a healthy, happy and inclusive one.

Engagement in sport and physical activity is at an all-time low: 59% of Europeans never or seldom exercise or play sport (Eurobarometer).

Participation in sport and physical activity is stagnating, and in some EU Member States, even declining. It’s not just people’s health and well-being that suffers; it’s our society and economy as a whole. Increased spending on health care, a loss of productivity in the workplace and reduced employability are just a few of the negative knock-on effects.